TOPP.Hospitality Marketing
Free tool
Restaurant marketing
budget calculator
Turn revenue into a defensible monthly spend, a channel split, and the covers you need to make it pay back.
Your numbers
5.0%
Benchmark for “Grow Covers”: 5% of revenue.
$48
5.0x
Monthly budget
$9,000
$9,000 per location
Annual budget
$108,000
12-month commitment
Revenue target
$45,000
at 5.0x ROAS
Covers needed
938
$10 cost per cover
Benchmarks are directional: independent restaurants typically invest 3–6% of revenue in marketing, while openings and repositionings run 8%+ in the first two quarters. Actual results depend on market, concept and operational capacity.